The Sonoma Tourism Improvement District (Sonoma TID) was formed to provide a stable source of funding for a sustained marketing program with the goal of increasing occupancy and room revenues at lodging properties in the City of Sonoma.
Increasing occupancy also has the added benefit of increased patronage at Sonoma’s restaurants, wineries, shops and attractions and increased Transient Occupancy Tax and Sales Tax for the City of Sonoma.
Beginning July 1, 2012 a 2% assessment will be added to all overnight stays in the City limits (hotels, motels, B&Bs, guest houses and vacation rentals).
The Sonoma Tourism Improvement District has contracted with the Sonoma Valley Visitors Bureau to develop and implement a comprehensive plan to market Sonoma as an overnight destination. Funds can also be used to support visitor center services and for the promotion of events that drive overnight business to lodging properties in Sonoma. To download our Special Event and Promotional Program Policy, click here.
Marketing will be primarily focused on attracting Bay Area residents and visitors during the non-peak months of November through April, as well as increasing midweek group business.
To view the presentation made by Sonoma City Manager Linda Kelly to the City Council at the May 7, 2012 Sonoma City Council Meeting, click here.
For more information on the Sonoma TID, you can contact us at firstname.lastname@example.org.